SEAN BEHR“A steadfast and deeply trusted thought partner who has had a tremendous impact on our business over the years. Todd knows GTM strategy and tactics cold, brings nuanced perspective to each situation, and gives the pragmatic, no-nonsense guidance that CEOs need.”
CEO, FOUNTAIN
ERIK ECCLES“Alasdair was critical in establishing our early sales process and messaging. Small companies that are approaching the SME or enterprise space need a solid enterprise lifecycle marketing and sales ops base to make sure automation and reporting can assist in leveraging a limited team to get outsized returns. Beyond that, Alasdair is masterful in creating tight feedback loops with customers and the product team. At all stages it is important, but early in the life of products you need to make sure you are selling the right thing and to the right customer. I would endorse Alasdair to anyone considering him to build or accelerate a new company, market or product line.”
FOUNDER-CEO, URBANDOOR (ACQUIRED BY AIRBNB)
APRIL KOH“Todd immediately leveled up our game. He is extremely adept at fielding both strategic and tactical questions in sales, and having him as a consistent sounding board has been very valuable for us. He also offers a great starter-kit library of materials, processes, and philosophies that can get your sales engine up and running. His perspectives on rep management and go-to-market are nuanced and sophisticated, and he does a great job of sharing from his personal experience while still pushing you to make the right decisions for your specific company. If you’re building a sales engine/playbook for the first time, Todd’s your guy.”
CEO, SPRINGHEALTH
JEFF WERTHAMMER“Alasdair proved to be an exceptional and valuable asset to our team and he was instrumental in building out and executing on our go-to-market strategy. In addition to his unwavering dedication and commitment to excellence, he brings a passion, enthusiasm, and innovation to whatever task at hand and inspires others to elevate their game.”
GLOBAL HEAD OF SALES, AIRBNB
KEITH MIAO“Alasdair gets it. He brings expertise distilled from decades of working with founders and companies to deliver real business results. Prior to working with Alasdair, we were an engineering-centric company with very little process and infrastructure on the business side. Partnering with Alasdair to set-up the go-to-market side of the house has not only been instrumental to the business, but also incredibly valuable in my growth as a founder.”
FOUNDER-CEO, BIRDSTOP
DANIEL YANISSE“Todd makes a great partner to an early CEO, helping them navigate their growth trajectory and drive higher deal values and better conversion. Todd was able to come in and quickly assess what the sales team needed and helped them get organized and focused. He’s very hands-on and applies the playbook that he’s run for the last 10+ years to quickly get sales teams running efficient, effective, and repeatable enterprise sales cycles so the team can scale.”
CEO, CHECKR
JASON GATES“Polaris GA’s strategic and methodical approach for scaling a sales organization have been invaluable. We’ve rapidly grown our sales team and established the structure and tools our team needed to accelerate. Todd’s expertise really shines when guiding us through complex, enterprise-level deals. He’s a class act with a wealth of knowledge and experience I wish we could have benefited from even sooner.”
CEO, COMPOLOGY (ACQUIRED BY ROADRUNNER)
TIRUMALAREDDY KARRI“Being first time CEO, I could not have achieved the success I had without the mentorship of Alasdair. Having an advisor like him to discuss ideas and strategies is invaluable. Thank you Alasdair for helping us grow 20x in 4 years.”
CEO, VETTY
RYAN BRANCIFORTE“We really enjoyed working closely with Polaris GA! Alasdair was instrumental in helping us create a sales process and hire the right sales person for the stage we were at. We are bootstrapped and in the early days it was critical for us to do more with less… they helped us create a meaningful and lasting sales process.”
CEO, OUTERSPATIAL
CHARLEY HOWE“Working with Polaris GA has been as impactful as it has been surprising. We entered the engagement highly circumspect about consulting advisory. Even the smartest and most well-intentioned lack the gritty nuance of the business to drive enduring value. Our experience with Todd has been the diametric opposite. Todd took an immense care in understanding all facets of our business and paired this context with his deep experience to develop a roadmap tailored to our needs. The real leverage of working with Todd is that he rolls up his sleeves to implement the plan like a third founder.”
PRESIDENT & CO-FOUNDER, MAKERSHUB
NICK PAYTON“They excel at both strategy and tactics, and can seamlessly flex between the two as the situation calls for it. On the strategy front, I’ve worked with their team to build the most foundational pillars of a GTM strategy. From an execution standpoint, they’ll roll up their sleeves to help you on the essential tools needed to build customer momentum. It has been incredibly rewarding, productive, and invaluable – I’ve avoided making many mistakes and refactored my strategy to improve my results upon their guidance.”
FOUNDER, DISTRIBUTIONAL
KYLE MORRIS“Polaris GA helped me think more strategically about how to manage deals and get comfortable walking away from bad ones. Alasdair’s a fantastic coach, listening to what I was looking to accomplish, but also challenging me when I was getting complacent.”
CEO, KICKSAW
ADAM ILOWHITE“Alasdair is a fantastic sales mentor and coach. Really helped sharpen my approach to build a high-performing sales team with actionable advice on how to put scalable sales methodologies in action. Having an experienced advisor like Alasdair to discuss ideas with has been very helpful, enabling me to continually enhance my own skills as a CEO and sales leader.”
CEO, AXERO
HANNAH OLSON“Todd was an absolute game-changer for us. He helped us shift from a founder-led sales model to a structured, repeatable process that empowered our growing team. Thanks to his guidance, we now have a scalable strategy for engaging and closing enterprise deals with confidence. No matter the hour, Todd was always there – jumping in to help us navigate customer calls, negotiations, and key moments that defined our success. We couldn’t have done it without him.”
CEO, DISCLO
MUFFI GHADIALI“We had an outstanding experience working with Polaris GA as we were scaling our business. Todd understands the challenges related to scaling, and was incredibly flexible and knowledgeable, making collaboration seamless and effective. He helped drive meaningful impact, ensuring we had the right people and processes in place for success. We highly recommend Polaris GA to any startup organization looking to build a high-performing sales team with a methodical, data-driven, scalable approach!”
CEO, ELECTRIPHI (ACQUIRED BY FORD)
IVAN LEE“We increased our ARR 10x over two years working with Todd. He taught me everything I know about B2B sales. He guided me through everything – from high-level business strategy and the overall sales process to specific tactics for handling individual deals and buyers. We wouldn’t be where we are today without his help. I would heartily recommend Polaris GA to anyone.”
CEO, DATASAUR
YANIV SHIMONI“Polaris GA has been a true game changer for us. They helped us maneuver different stakeholders at large enterprises, and most importantly, served as a partner and a sounding board for us. We have adapted our approach to selling, which has helped us cross the finish line on key strategic accounts and helped us sell better and faster. I highly recommend Polaris GA.
CO-FOUNDER, TAKE2
MIKE HANLON“Exceptional, in that it is literally the exception to every other engagement we’ve had. It feels wrong to describe Todd and his colleagues as external consultants, because the value they’ve created is akin to a successful senior executive hire. It was invaluable to us, and I believe would be so for others, too.”
CEO, ABETT
REID GRIDLEY“Our business went through a multitude of changes throughout the engagement, so I got to experience the full repertoire, from how to hire at scale, to how to restructure teams, all while maintaining structure and cohesion. Through the implementation of Alasdair’s buyer journey…we were able to hit the company’s record sales quarter. More importantly, Alasdair changed my approach to leadership significantly. I can confidently say that I’m a better sales person and a better leader due to Alasdair’s mentorship.”
VP GROWTH, CASCADE
REGINA GREY“Alasdair impressed me with the way he was able to come into our organization and within only a few short weeks, not only learn everything we do, but also distill all of that information to create a story around our value proposition, establish a sales strategy, and outline a strategy for taking our services to the market. Alasdair’s enthusiasm brought energy to the group and he helped get the team focused and excited about our strategy and goals.”
COO, EXPERIAN (ACQUIRED QAS)
LINDEN TIBBETS“Todd is a tremendously valuable partner and trusted advisor. He was able to quickly understand the nuances of our business and drive changes that substantially accelerated our go-to-market efforts. He has the experience and vision to find solutions to even the most complex problems, and the rare ability to distill this down to practical, actionable advice. Todd’s understanding of complex enterprise sales is world-class and his passion and focus on results is contagious.”
CEO, IFTTT
SCOTT CLARK“Todd is unique in two ways. First, he has an ability to develop and apply a deep understanding of our company and (rather technical) market to the way he advises us on go-to-market strategy. Second, he seamlessly moves between different focus areas in a single session, which is critical for a fast-moving startup that has to tackle planning and execution at the same time; this increases both the quality and quantity of problems we can jointly address. It often feels like he is a full member of the team.”
CEO, SIGOPT (ACQUIRED BY INTUIT)
MARKO GARGENTA“Polaris GA brings a lot of real-world experience building and scaling sales process; as a technical founder this was very valuable to me. I’m happy for all the learnings I got. It’s one thing to read about how it’s done and another to have a coach lead us along the way.”
CEO, PLUS PLUS
RYAN KUHLENBECK“Todd has been a wonderful partner for our team as we develop our go-to-market strategies and scale our sales operations. As a group of technical founders, we have learned so much, and avoided mistakes thanks to his counsel.”
CEO, PICO MES
RON LEUNG“Our engagement was structured, engaged, and tailored… helped address our leaky sales funnel and identify success criteria at each stage of the funnel. Greatly appreciated talking through scenarios in real time.”
CEO, CADDY
KEITH RYU“Working with Todd has been eye-opening in terms of what great sales leadership looks like. Many leaders can talk high-level on sales process and strategy, but it always felt very abstract until I started working with Todd.”
FOUNDER, FOUNTAIN
NOA RIES“Working with Polaris GA was a positive and valuable experience. Their GTM training provided clear, actionable guidance that helped us refine our messaging, improve our pitch, and strengthen our sales and marketing collateral.”
CO-FOUNDER, KAHILLA
IAN LEAMAN“Very positive experience – we had both tangible business outcomes and an attitude shift towards sales. Our approach towards sales was totally transformed.”
CEO, PANTRY AI
DIZ PETIT“Down-to-earth and real world support from an experienced professional… changed the way we think about sales.”
CEO, LIQUIDONATE
MATT KENNEDY“Very positive from my perspective as CEO who needed coaching on CRO-level guidance to rebuild our sales team in a time of great flux. Todd provided coaching on enterprise sales best practices but also the know-how to implement them and landmines to avoid, particularly in the dynamics and games that could be played.”
CEO, MANTRA HEALTH
JESSICA KIM“Polaris GA were extremely helpful. They were very hands-on with tangible tools and tactics that we could implement right away. Todd also coached our key leaders on how best to approach specific situations. They turned an ambiguous process into tangible execution. We’re so grateful for his guidance!”
CEO, IANACARE
DENNIS MARTZ“Alasdair’s expertise is comprehensive enough to include the development of hard sales skills to the weakness identification and development of soft skills. Almost on a weekly basis, I have colleagues ask where I learned to prospect, and how I came to understand the discovery processes so well, and I attribute it to Alasdair’s coaching every time. I strongly recommend him to work with any sales team looking to take its A, B, and C players to the next level.”
RVP ENTERPRISE, USER TESTING
ADAM MARTIN“I have made it standard practice to have Alasdair work with my teams. His ability to develop world-class sales talent that can actually create their own business is unmatched. Alasdair has a proven method of researching, penetrating organizations and managing complex reviews that lead to large contracts. More importantly, he can relate this process to anyone.”
SVP SALES, PERFORMANCE HORIZON
TYLER MUSE“We brought Todd in to help build our sales engine from the ground up. The principles he instilled in our revenue team made a major impact on our organization… we continue to use the structure to this day. I would highly recommend Polaris GA for any B2B businesses that are trying to go from initial product-market fit into go-to-market fit!”
CEO, LINGO LIVE
PATRICK SALYER“Over the 4 years I worked with Todd, I had the opportunity to see him recruit top tier reps from his network, establish a best in class sales process and training program, and drive hyper-sales growth. Todd is a great mix of a process driven sales leader, that is humble and hungry, with a desire and track record of winning. I wholeheartedly recommend Todd.”
CEO, GIGYA (ACQUIRED BY SAP)
DAVID PAGE“Alasdair understands B2B solution sales to an intensely productive degree and gets teams enthusiastically selling in concert with a sophisticated methodology and to his always demanding goals. Overall a truly talented, dedicated professional.”
CEO, POST TRELLIS VENTURES
RUSTON TOWNSEND“Todd is a pioneer in building modern day sales operations that set the standard for the profession. He inspires those around him to push boundaries and discover their true potential.”
CEO, OCCURRO SOFTWARE